Natura is a beauty company that cares for you, for relationships and for the planet. This is why our products are 100% vegan. But ... what does vegan really mean?

Veganism is a way-of-life that seeks to exclude all forms of exploitation and cruelty to animals. In a beauty company it means that our products and its ingredients are not tested on animals and they do not contain ingredients or by-products of animal origin.

We've started our vegan concept 50 years ago, researching and extracting - consciously and sustainably - active ingredients from the Amazon rainforest.

And there are 3 good vegan gains for you:

1. OUR 100% VEGAN COSMETICS ARE A SMART CHOICE

When you decide to use 100% vegan friendly beauty products from Natura, you are making a smart choice because we combine Nature + Technology in our formulas.

Natura scientific knowledge extracts the best from Amazon bioactives so they become highly effective. The Jatobá extract, for example, boosts collagen production eight times more. Patauá, known as the Amazon golden oil, comes from a native fruit and offers incredible results when it comes to strengthening and healthier-looking hair.

2. 100% VEGAN BEAUTY PRODUCTS CARE FOR THE PLANET .

Neither the formulas nor the raw materials we use are tested on animals. After all, there is no point in a product not having been tested on a rabbit, for example, if its ingredients were.

To make sure that you are buying a 100% vegan product, check if the manufacturer is certified. We are proud to be Leaping Bunny approved. A global program, Leaping Bunny requires cruelty free standards over and above legal requirements.

3. 100% VEGAN CONCEPT FITS IN THE BRAND NEW MINDSET

The COVID-19 pandemic brings to light our interdependence. More than ever, we can experience that we are all connected to each other and to the planet.

Instead of taking risks, it's time to rethink our choices, and look not only for products with beautiful messages and empty speeches. Vegan beauty makes perfect sense in this change of mindset.

Your decision for vegan beauty is the best demonstration that you take care of your health and are committed to making the world a better place to live in.

Natura cares for your safety.
Natura is committed to making the world a better place to live.

Making a better and brand new world calls for new choices.
Be part of this mindset change with us!

Why don't you join us and be part of something truly meaningful and bigger than ourselves?