It is natural that the wide variety of beauty product on the market generates doubts when you shop. Serums have emerged to dispute space in toilet bags with other skin products, provoking a series of questions about their properties.

With an aqueous texture and different purposes, many people are confused about the right time and the most suitable age at which to use them and whether they function as a substitute for some other item in the beauty routine. To put an end to these and other questions, the following guide proves that serums are here to stay.

Serum: what is it?

With a very light and fluid liquid consistency, serum might seem like a gel, but its texture is rather different. It may be said that it seems more like that of water. Developed for any type of skin, the product leaves the skin dry after it is applied and contains a high concentration of strong and effective active ingredients. Its characteristics permit the fluid to penetrate to the deepest layers of the skin, offering faster results.

Serum x cream: what is the difference?

Because they are aqueous, generally serums do not have oil in their composition. When they do, they are still very light. The same is true of the moisturising agents. For this reason they are usually highly recommended for people with oily or mixed skin.

Whereas creams, having greater consistency and body, are replete with properties that provide hydration, with more diluted active ingredients. For this reason, some people opt to use the two products, applying the serum first and then the cream, with each one exercising a different function.

How and when to invest in a serum?

The choice depends on what you are looking for in a skin product. Many serums are rich in antioxidants, such as vitamin C and vitamin E, which are great allies in preventing ageing of the skin, leaving it healthy looking and fresh and protecting it from the free radicals caused by the sun or pollution.

Glycolic or retinoic acid are common in these products. Recommended for people who want to treat acne or ageing, they stimulate the production of collagen and cellular renovation. Additionally, they help control oiliness and even the skin out, decreasing the occurrence of spots.

For this reason, this cosmetic is recommended more for people with oily skin or acne. Mature skin, which tends to be drier, can also benefit greatly from serum, especially when used in conjunction with creams, which keep the skin hydrated for longer.

And remember: don’t overdo it. Serums do not need to be applied lavishly. A few drops are enough for it to have the desired effect.

Which products to use?

Intensive Firming Serum 

Indicated for people seeking a product with a tensor effect, this serum provides immediate lifting and is capable of increasing collagen production eightfold after seven days of use because of the Jatobá extract in the formula. Over time, the product smoothes over wrinkles, illuminates the skin and restores the firmness and elasticity of the face.

Smoothing Eyes Contour Serum 

This fluid, easy-to-apply emulsion has higher concentrations of active ingredients than ordinary cosmetic treatments. Jambu concentrate relaxes collagen and elastin fibre microtensions that cause wrinkles and expression lines and Hyaluronic Acid - a favourite with dermatologists - which stimulates skin filling.

Night Serum for Oil Control and Pores Refiner 

Specially developed to attend oily and combination skin, this night serum combines a powerful ingredient combination. Together they treat most issues caused by excess oil production, restores skin’s microbiome and balances oily skin imperfections. From day one, it reduces pores up to 78% and attenuates skin brightness and oiliness.