100% Vegan & Cruelty Free
We respect life in all its forms
We don’t test on animals since 2006 and we are cruelty free certified. Our products are 100% vegan and 100% safe - for you and for the planet!

Natura believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognizable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit Cruelty Free International.

Safe for you and for the planet
First and foremost, a safe product
We only use safe ingredients according to the latest science studies. We go beyond legal standards. Ingredients are replaced when they show evidences of environmental or human health risks.

Amazon forest ingredients
Fair trade ingredients from local communities
Our products are formulated with fair trade biodiversity ingredients from the Amazon, - such as Castanha, Açaí, Ucuuba and Patauá -, gathered by local Amazonian communities. We work with them to develop sustainable practices that collaborate to keep the forest standing.

Eco-logical packaging
Packaging beauty and function with less impact on earth
Our priority is to use recycled materials and renewable origin, as well as refills. We are constantly looking for alternatives to reduce environmental impact without compromising what our packaging should look and feel.

Natural origin formulas
Where nature, technology and beauty meet
Our priority is to use natural and renewable ingredients. We combine the best cosmetic technology to deliver high performance products.

Responsible Sourcing
Transparency and sustainable practices in our supply chain
We value the traditional knowledge and share the benefits of Brazilian biodiversity active ingredients. We invest in forestry management and sustainable agricultural practices that fight deforestation and ensure forests preservation.

Climate commitment
100% Carbon neutral
We measure carbon emissions of all our products, processes and pursue greenhouse emissions reduction of our entire value chain. When emissions cannot be avoided we offset them through the acquisition of carbon credits.

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