Our Founders

Luiz Seabra
Co-founder of Natura Cosméticos and Co-President of Natura &Co

Luiz Seabra discovered the world of cosmetics and beauty working in a small cosmetics laboratory. He felt intuitively that cosmetics could be a powerful instrument to help people develop their self-perception and self-esteem. In 1969, Seabra founded Natura on this belief when he was 27, and in 1970 he opened the first Natura shop in São Paulo. His early experience informed his approach to cosmetics: offering skin care and body care products using natural active ingredients.

Guilherme Leal
Co-founder of Natura Cosméticos and Co-President of Natura &Co

Brazilian businessman and social and political entrepreneur Guilherme Leal joined Natura more than 40 years ago. Leal participates in initiatives and movements designed to drive the construction of a new green, inclusive and low carbon economy, including the Network of Political Action for Sustainability, B-Team and the B Movement, and the Brazil Coalition on Climate, Forests and Agriculture. Since 2018, he has been a board member of the UN Global Compact.

Pedro Passos
Co-founder of Natura Cosméticos and Co-President of Natura &Co

An engineer by training with a second degree in Management, Pedro Passos joined Natura in 1983. Five years later he was named CEO of the company and in 2004, he become the third chairman of the Natura Board. His roles have included the President of the Industrial Development Studies Institute of Brazil, and President of the SOS Mata Atlântica Foundation, a group dedicated to protecting and preserving the Atlantic Rainforest. Passos is also a member of the Brazilian National Confederation of Industry’s Business Mobilization through Innovation group.