Our way of creating beauty
We develop our products using innovative, high-performance formulas with powerful ingredients from the Amazon Forest
Fairness is how we generously treat one another
Our fair-trade business model is committed to honoring traditional knowledge, biodiversity conservation, and ensuring fair benefits along the production chain.
That means we work closely with 48 local communities, who act as
invaluable guardians of the Amazon Forest, and share part of our profits with them. This is how real beauty is cultivated: by improving the income of 2,000 Amazonian families.
FOR THE LIVING AMAZON FOREST
With over two decades of dedication to the Living Amazon Forest, we’ve already helped protect
2 million hectares of standing forest and aim to achieve 3 million.
How we empower change
For every dollar we earn at Natura, we create $2.7 worth of social goodness.
Our special tool checks carbon footprints, recycling efforts, nature conservation, and more. This isn’t just numbers — it’s the heart of how we make choices, promoting growth that’s good for our planet and people.
Source: IP&L, 2022
Natura Refills: good for you, good for the planet!
As the pioneering Brazilian beauty company to offer refills in 1983, we provide a refill option for 27% of our products, excluding SKUs whose concept does not apply (e.g., bar soap). This initiative contributes to more than 100 million 1-liter PET bottles no longer going to waste.
With refill packaging, Natura helps remove 3,000 tons of plastic waste and avoids 6,000 tons of carbon emissions every year. Experience the impact of our collective choices. Take part.
